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Interactive Paper: the revolutionary fusion of print and display

The Viennese start-up “Interactive Paper“ turns the old-fashioned paper into an interactive and exciting medium. Haptic and touch combined create a marketing message which relates to all human senses.

Think invitations, brochures or print advertising differently! – Videos, quizzes or chats entertain users on their smartphone just through a click on the paper. This seamless combination of display and print creates a completely new user experience and modernises the “call-to-action”.

Interactive Paper is going to be a part of the Digital Marketplace by NETA on Monday and Tuesday.

Raphael Besnier (Founder & CEO) and Tobias Macke (Founder & CTO) explain in a short video clip how Interactive Paper combines the analogue and the digital world.