The future is queen - tradition through innovation and contextual competence

How do we as (family) businesses prepare for the future? Zoom and Miro shape everyday working life, remote work discussions polarize, and gorillas provide the pollock fillet for the evening dinner for one. Apple sells more watches than Switzerland. Chat GPT prescribes the day trip for its guests, climate change is transforming tourism, and the sustainable vacation is ordered online, there tomorrow, and gone the day after. The shortage of skilled workers is becoming a shortage of employees, sweatpants are socially acceptable, consumer behavior of the GenZ is characterized by ecology, social and metaverse, Tik-Tok moves 1 billion people and stock market prices ride roller coasters... Is the tourism of tomorrow the vacation of yesterday? Questions upon questions. Let's tackle their futures together!