A lawyer by training, she has spent the last 20 years working in various fields between business, politics and administration. After starting her career at Austrian Airlines, she spent her "communicative apprenticeship years" at Publico, the largest PR agency at the time. In 2002, she moved to the cabinet of Federal Minister Gehrer and returned to the Publico agency after three years as a senior consultant. From 2009 to 2018, Rauch-Keschmann was corporate spokesperson in rzder Österreich Werbung. Since August 2018, she has headed the tourism section in the federal ministry responsible for this area.