Tuesday May 26th, 2019
14:20 - 15:00
Austria Center Vienna
Franz Hirschmugl - portrait
Born in 1960. Aries. Very curious. This already sums it up quite accurately. He started off as editor at an Austrian daily newspaper before diving into the principles of motivation research and communication theory – which resulted in the founding of an advertising agency. An aversion against the shallowness of the advertisement industry lead Hirschmugl to intensively study brands as emotional manifestation of underlying strategies and to the founding of the Institute for Brand Development („Instituts für Markenentwicklung“) in Graz.
Hirschmugl currently works on topics such as society, health, tourism and media – and on himself. He is happily married and father of three delightful children.