Michael Gigl

New Travel Stories

(c) ÖW/Natalie Schueller

Michael Gigl

We live in a time where everyone is constantly communicating – which makes it increasingly difficult for our messages to reach its recipients.

In order to not get lost in the crowd, we need to define a clear USP as basis for our communication – now more than ever. This, however, does not mean that the focus has to be on the actual product. During the panel “New Travel Stories” at the ÖTT Wissenscampus, Michael Gigl will discuss, why simple and authentic messages prove to be the most successful and why we should focus on the


Tuesday May 26th,
16:10 - 16:50


Austria Center Vienna


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Michael Gigl, Region Manager USA & Australia, Austrian National Tourist Office - portait

After completing his tourism education at Modul Vienna, Michale Gigl kicked off his longstanding career at the Austrian National Tourist Office. Soon, his work for ANTO brought him to the US where he studied Organisational Leadership at Chapman University in California as well as Advertising at the University of California Los Angeles. Since 2003, he is the head of ANTO’s New York Office.

As a mindful observer of the American scene, he continually tries to implement new and innovative approaches in digital and analogue storytelling and thus, make the communication of the brand “Holidays in Austria” more successful.