Thomas Layer-Wagner

The future belongs to creative minds. A transformative process using austriaguide as an example.

(c) Marco Riebler

Thomas Layer-Wagner

To remain competitive in the future, it is crucial to have good ideas, recognize customer requirements and trends and keep an open mind on cooperation possibilities and business models. The creative industry offers a large variety of possibilities in this regard: competences in areas such as digitalization, design and communication allow creative minds to guide the tourism industry into a successful future. To show how such a cooperation can work, Creative Industries Austria (KAT) will present the best practice example “austriaguides”. Together with experts of KAT, the austrian tour guide association “austriaguides” has started a transformation process as a pilot project.
Sabrina Oswald, marketing expert and the workshop’s moderator, Astrid Legner, industry spokeswoman of “austriaguides” in the Austrian Economic Chamber, will present relevant findings from the transformation workshop. Thomas Layer-Wagner, interactive media expert and one of the advisory creative minds of the project, will speak about playfulness, virtual reality, augmented reality and (city)gamification and outline his impressions of the industry’s requirements. 


Tuesday May 26th,
15:00 - 15:30


Austria Center Vienna


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Thomas Layer-Wagner - portrait

Thomas Layer-Wagner works as designer and developer. Over the course of the last 12 years, he has been working in the area of interactive media, with a passion for designing new methods of interaction and experiences. Together with Robert Praxmarer, Layer-Wagner set up the department “Games and mixed reality” in the study programme “Multimedia technology” at the FH Salzburg. The two also founded Polycular where, together with their team, they create innovative experience and learning worlds with VR/AR technologies and gamification.